FirstEnergy Stadium, home of the Cleveland Browns, is a multipurpose facility located on the shore of Lake Erie. Construction of the stadium began on May 15, 1997, and it opened on September 12, 1999 when the Browns took on their division rivals: the Pittsburgh Steelers. Originally named Cleveland Browns Stadium, it is built on the same site as Cleveland Municipal Stadium, the former home of the Cleveland Browns and Cleveland Indians.
In 2013, Browns owner Jimmy Haslam and FirstEnergy President and CEO Tony Alexander announced a long-term naming rights partnership, and FirstEnergy Stadium underwent a series of renovations over the next two years. The $120 million renovation project took part in two phases.
Phase one included new video boards, a new sound system, increased lower bowl seating, and additional escalators to help ease the in-stadium access to guests. Phase two revamped the concessions areas, added new graphics honoring Browns history and current players, increased connectivity with stadium-wide WiFi and upgraded the clubs and suite spaces. The renovations completely modernized the facility and brought it into the 21st century.
FirstEnergy Stadium proudly hosts the Cleveland Browns, as well as many other events including: concerts, international soccer games, high school and college football games, and much more!
The stadium was designed by the Sport Venue Event Division of Hellmuth, Obata & Kassabaum (HOK). Indianapolis-based Huber, Hunt & Nichols was the construction manager. The stadium is a concrete and glass structure, using precast concrete and cast in-place for the upper concourse.
Natural stone accents were used at the base of the stadium. The construction of the concrete superstructure took more than 6,000 truckloads of concrete, or the equivalent of 60,000 cubic yards (46,000 m3), with a weight of approximately 235,000,000 pounds (107,000,000 kg).
The playing surface is a Kentucky Bluegrass irrigated field, with a sand-soil root zone and an underground heating system that involves nine boilers and 40 miles of underground piping. The heating system prevents the field from freezing and extends the growing season of the turf. Although it was designed for football, the playing surface was built large enough to accommodate international soccer matches.
The eastern seating section is the home of the Dawg Pound, a section of bleacher seats. It was designed as a successor to the original Dawg Pound at Cleveland Stadium, the bleacher section also located in the east end zone.
When FirstEnergy Stadium opened in 1999, the Dawg Pound was a 10,644, double-deck area. During stadium renovations in 2014, the upper level of the Dawg Pound was reduced to make way for a new, larger scoreboard, auxiliary scoreboard, and additional fan areas, and the bleacher seating in the upper level was replaced with chairbacks.
In 2013, Browns owner Jimmy Haslam announced a modernization project for FirstEnergy Stadium. The project included two phases that took place during the NFL offseasons in 2014 and 2015. Phase one included improving the audio system, installing new scoreboards three times the size of the original scoreboards and at the time the 4th largest in a NFL stadium, and adding more seats to the lower bowl.
Phase two included concession improvements, upgrades to technology connectivity, graphics throughout the stadium, and enhancing the premium suites. The renovations reduced the stadium’s capacity to approximately 68,000. The total cost of the renovations was estimated at $120 million with the city of Cleveland paying $30 million over 15 years and the Browns covering the rest of the cost.
The city specifically chose not to sell the naming rights to the stadium itself, which is highly unusual for major American stadiums built in recent years. However, it instead sold the naming rights to each of the facility’s four main entrance gates.
Originally, the gates were named for National City Bank, Steris Corp., CoreComm Inc., and the Cleveland Clinic Sports Health. The arrangement was later discontinued, though has since been partially restored.
As of the 2016 season, the southwest and northwest gates are not sponsored, while the southeast gate is sponsored by and named for University Hospitals of Cleveland and the northeast gate by Cree Inc. The stadium is often referred to as the “Factory of Sadness,” due to the Browns’ recent period of futility.
Randy Lerner sold the Browns to Jimmy Haslam, CEO of truck stop chain Pilot Flying J, in August 2012. Before the deal officially closed in October 2012, Haslam announced he would sell the stadium’s naming rights.
Haslam effectively ruled out his family business as buying the naming rights, mentioning that he had received offers for the naming rights, and that none of them are based in his home state of Tennessee. On January 14, 2013, it was reported that the naming rights were sold to FirstEnergy Corporation, the Akron-based electric utility serving most of northeastern Ohio.
The Browns announced the following day that the stadium would be renamed “FirstEnergy Stadium, Home of the Cleveland Browns”, with the deal getting official Cleveland City Council approval on February 15, 2013. Though naming rights belong to FirstEnergy Corporation through 2029, the stadium itself is actually serviced by Cleveland Public Power.
The stadium does not have public parking facilities. However, there are several adjacent parking facilities: the Port Authority visitors lot, the West 3rd Street parking lot, and the Great Lakes Science Center parking garage. Additionally, the West 3rd Street station of Cleveland’s Waterfront light rail line serves the stadium.
It has hosted numerous high school football games, including playoff games of the Ohio High School Athletic Association (OHSAA) tournament. In June 2010, the Browns announced that four area powerhouses would play in doubleheader named the High School Football Charity Game. The games were played on August 28, 2010. Most recently it hosted the rivalry game between two of the Cleveland area’s largest parochial schools, St. Ignatius High School and St. Edward High School, in October 2016, which had 17,400 fans in attendance.
FirstEnergy Stadium is a periodic host for both the United States men’s (USMNT) and women’s national soccer (USWNT) teams. The stadium hosted a game between the USMNT and Venezuela in the run-up to the 2006 FIFA World Cup and a game in 2013 against Belgium that drew 27,720 fans. The USWNT has played at the stadium on two occasions, the most recent being in 2016.
It hosted a friendly against Germany in 2010 and the second leg of a friendly series with Japan in 2016. The game against Japan had 23,535 fans in attendance, the largest crowd to see the USWNT play in Ohio. CONCACAF announced in December 2016 that FirstEnergy Stadium would host games in the group stage of the 2017 CONCACAF Gold Cup, with the USMNT playing at the stadium July 15, 2017 against Nicaragua as part of a doubleheader that also included Panama and Martinique. Both Panama and the United States won their respective matches by a score of 3–0.
A limited number of concerts have been held at FirstEnergy Stadium since it opened. The first concert held in the stadium was George Strait in 2000, followed in 2001 by NSYNC, as part of their PopOdyssey Tour, and The Three Tenors.
Kenny Chesney has performed at the stadium on three occasions. His Flip-Flop Summer Tour came to Cleveland in 2007, followed by The Poets and Pirates Tour in 2008, and the Brothers of the Sun Tour in 2012.
In 2015, the stadium was part of the circuits for One Direction and their On the Road Again Tour as well as Luke Bryan and his Kick the Dust Up Tour. U2 performed at FirstEnergy Stadium July 1, 2017 as part of The Joshua Tree Tour 2017. Tickets for the concert went on sale January 17 and were sold out the following day.
Concerts planned at the stadium for 2018 include Taylor Swift in Taylor Swift’s Reputation Stadium Tour on July 17, followed by Beyoncé and Jay-Z on July 25 as part of their OTR II Tour.
100 Alfred Lerner Way
Cleveland, OH 44114